HomeTown Launches HT Interiors Store at Vivira Mall in Chennai

Chennai (Tamil Nadu) [India], June 17, 2024: HomeTown, India’s leading home retail & interior design brand, is proud to announce the grand opening of its new HT Interiors store & design studio on 3rd Floor in Vivira Mall, Navalur, Chennai. The store was launched in the presence of Smt. Violin Padma Shankar, Internationally acclaimed violinist & vocalist, Capt. Stuart Lawrence, General Manager (Rtd), TCS, Chennai, Shri Balasubramaniam, Director Spencer Plaza and Brookefields, Mr Venkat Ram, South Region Head of the Retailers Association of India, Mr Ashish Bhutda, COO, Praxis Home Retail Ltd., and Shri Vijay Sadarangani, Director, Vivira Mall. This store promises an unparalleled shopping experience, catering to the diverse needs and preferences of modern homeowners.

The new HT Interiors store is designed to be a one-stop destination for all home essentials. It offers an extensive collection of high-quality, functional, and trendy designs in Furniture, Home Décor, Furnishings, Tableware & Kitchenware, Modular Kitchens, and Modular Wardrobes, all under one roof. HT Interiors also houses uniquely designed kids’ furniture brand Smartsters which offers thoughtful designs for kids’ rooms. The store also introduces an exclusive end-to-end interior design and project execution service under Interior Design Studio, allowing customers to reimagine their homes effortlessly with the help of interior design experts and stylists.

The store showcases curated furniture, décor, and furnishings in aspirational settings, selling through meticulously crafted looks that inspire and delight. Customers can also visualise their home interiors in 3D with their selected furniture, furnishings & décor. The brand also offers full home and independent room packages starting at attractive price points, making home renovations and new home design accessible and convenient with aspirational living room packages starting at Rs.44,900, living + dining room packages starting at Rs.69,900 and bedroom packages starting at just Rs.29,900.

At the heart of the store’s offerings are the latest collections defined by three distinct themes: Modern, Plush, and Indian, catering to different design aesthetics and preferences. Each piece of furniture & decor is crafted with precision and attention to detail, ensuring durability and style. Describing the three themes, here’s how the brand defines each style:

Modern: This design theme blends the contemporary New York style with a Japanese Zen vibe to create one-of-a-kind designs. Contrasting warm textures with industrial metal, and terra cotta tones with mosaic, the collection is as unique as your expression.

Plush: When exclusivity of rich fabrics and feel meets an elegant and refined style, finesse isn’t far behind. Sprucing up your home with rich designs and textures, and touches of gold and other colour accents, it’s all about higher living and grand expressions.

Indian: Combining worldly sophistication with its roots based in Indian culture – uncover the perfect blend of the Indie-global lifestyle! An earthy design language that breaks all barriers with geometric patterns and colourful motifs that brings richness and elegance to your urban setup.

The homeware collection at HT Interiors features the latest international trends in décor, furnishings, and tableware, glassware, cookware, and kitchen essentials. With over 20,000 designs in décor and home fashion, the store has something special for every corner of the home. HT Interiors by HomeTown also provides customized modular solutions for kitchens and wardrobes, offering more than 100 styles and designs curated by in-house designers. Not only that, they also offer Free Service Camp and White Glove Service to their customers for a hassle-free shopping experience. The brand has successfully designed more than 50,000 kitchens across India to date.

Speaking about the new store, Mr. Swetank Jain, CEO of Praxis Home Retail Ltd, said, “We are absolutely delighted to bring the new HT Interiors store by HomeTown to the vibrant city of Chennai at Vivira Mall. Our aim is to offer the people of Chennai, a premium and comprehensive range of home solutions, combining international elegance with local customization to suit your unique tastes. This store is a testament to our commitment to providing the best in design, services, and offerings that resonate with what you love in your homes. We believe in offering not just products, but complete home experiences that inspire and transform living spaces.”

Highlighting the association with Praxis Home Retail Ltd, Mr.Prakash Thakurdas, CEO of Vivira Mall, said: “Vivira Mall is proud to announce the launch of HT Interiors. The cutting edge of interior design, furnishings and furniture, as well as impeccable service and a professional design team will facilitate all your dreams, that too at amazing prices.”

With unbelievable introductory packages, come and experience the new way to spruce up your dream spaces. With HT interiors, Vivira Mall adds another marquee brand to its repertoire of leading brands and further provides a holistic, convenient shopping experience.

HT Interiors offers exciting deals for customers throughout the year, including discounts and offers on their entire range. The brand is also hosting an Ultimate Price Drop campaign this month, allowing customers to revamp their homes with thoughtful designs curated for their personal taste at attractive prices.

With the opening of this new store, HT Interiors now has a total of 28 stores across 25 cities in India, serving more than 15 Lakh happy customers. The brand is known for its design, quality, best-in-class customer experience, and after-sales service, including free delivery, free installation, 3 free service camps, and on-time delivery.

For more information about HT Interiors by HomeTown and its offerings, visit the official website at

About Praxis Home Retail Limited

Praxis Home Retail Limited is a pioneer in home retail & interior design services in India. Setting down roots in 2007, the company now operates as an independent identity and administers HomeTown & HT Interiors by HomeTown brand across 25 cities with an online presence through HT Interiors offers a clearly defined home offering with a wide assortment of furniture, kids’ furniture, homeware, customised solutions in kitchen and wardrobes, and full home as well as independent room interiors.

About Vivira Mall

Vivira Mall houses some of the best brands in India such as Smart Bazaar, Trends, Pantaloons, Croma, Style Union and Zudio.

Not just a Mall, Vivira Mall is THE destination for the entire family to experience. Here you will find a great mix of excellent retail shopping options, an amazing cinema experience, curated food and beverage options, exciting children’s play area, and a state of the art football / cricket turf on the rooftop.

Vivira Mall, the heart of OMR, where customer experience is above all else.

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