In an era where market dynamics are constantly shifting, staying ahead of the curve requires more than just innovation—it requires mastering the art of product evolution. In Pivot with Purpose, Vikas Awasthi, an expert in Agile coaching and product management, reveals the secrets to navigating the entire product life cycle. In this exclusive interview, Vikas shares his insights on driving sustained growth, knowing when to pivot, and how businesses can stay competitive in a rapidly changing world. Dive in to discover the strategies that will future-proof your product and ensure long-term success.
1. What inspired you to write Pivot with Purpose, and what expertise do you bring to this subject?
With over two decades of experience in Agile coaching, product management, and technology leadership, I observed a common challenge—while businesses excel at launching new products, they often struggle with sustaining and evolving them. My entrepreneurial journey and industry experience inspired me to create a practical guide that helps organizations shift from project-based thinking to a product-driven approach, ensuring sustained growth and innovation.
2. What key challenges in today’s market does your book address?
Rapid technological disruptions and changing consumer expectations demand that businesses stay agile. My book provides actionable strategies for managing the entire product life cycle—from ideation and launch to scaling, maturity, and eventual sunset. It helps organizations make informed decisions to enhance customer satisfaction and maintain a competitive edge.
3. What are some of the most valuable lessons readers can expect?
- The right time to pivot, scale, or retire a product.
- How to adopt a customer-centric approach to product evolution.
- The role of cross-functional collaboration in driving success.
- Strategies for aligning product vision with long-term business goals.
- Whether launching a startup or managing an established brand, this book offers a blueprint for product longevity.
4. Can you share real-world case studies from the book that illustrate your concepts?
Certainly! One case study highlights a tech company struggling with product maturity. By leveraging agile methodologies and innovation, they revitalized their product and extended its lifecycle. Another example showcases a startup that successfully pivoted early by prioritizing customer insights, ultimately achieving market success. These cases reinforce the importance of timely, strategic decision-making.
5. What obstacles did you encounter while writing this book, and how did you overcome them?
The biggest challenge was condensing years of industry insights into a structured, accessible format. Additionally, balancing writing with professional commitments required discipline. I established a strict writing routine—waking up at 4:30 AM to write before my workday began. This consistency helped me stay focused and complete the book without compromising my responsibilities.
6. How will this book benefit readers and enhance their decision-making?
This book serves as a practical reference for business leaders, product managers, and decision-makers. By applying its frameworks, readers can drive innovation, avoid common pitfalls, and make strategic choices that lead to sustained growth. Whether they’re optimizing an existing product or launching a new one, the insights in this book will guide them toward success.
7. How does Pivot with Purpose remain relevant in an ever-changing business environment?
The book focuses on agile thinking, customer-centricity, and strategic decision-making—principles that withstand industry changes. Instead of relying on fleeting trends, it fosters a mindset of continuous improvement, helping readers stay adaptable, innovative, and competitive in a rapidly evolving market.
Ready to master product evolution? Get your copy of Pivot with Purpose today on amazon and become a visionary product leader!