Mumbai, (Maharashtra), [India], November 08, 2024: The climate crisis is no longer a distant concern; it’s an immediate challenge. With alarming heatwaves and climate disasters on the rise, IDEALERS B2B Pvt Ltd has stepped up, establishing Cleantech Mart as India’s only SaaS-based AI-enabled platform solely focused on cleantech solutions. This groundbreaking platform was born from the vision of Cdr Sravan Kumar Khuntia, a Navy veteran who saw firsthand the gap in the market while seeking eco-friendly products to reduce his own carbon footprint in Mumbai. Recognizing the need for accessible and affordable cleantech options, Sravan, alongside a team from IIT and IIM, launched Cleantech Mart to serve the environmentally conscious in a structured, affordable way. The core team—Dr. Bala, Dr. Das, Pranab, Dipak, Savio, Rohan, Achin, Kajal, Rohit, and Rahul—have been true pillars of strength, building Cleantech Mart into a beacon of hope for future generations supported by Startup India, AIC ISB, SSUI, Stanford Seed, ViiGrow and GreenR.
Cleantech Mart is more than just an aggregator; it’s an ecosystem for cleantech solutions that offers organic and eco-friendly products along with a unique sustainability rating for each item. By providing transparency and quality assurance, it’s tackling issues like high prices, fragmented availability, and unregulated quality benchmarks that plague the cleantech industry. Today, Cleantech Mart hosts over 6,000 products from 300 sellers, achieving an impressive 6 million page visits across 20 countries in just one year. Features such as “Buy Now” for transactions, CM-Ads for sustainability-focused listings, and CMAI, an affordable AI tool for calculating carbon footprints, make the platform a holistic solution for eco-conscious consumers and businesses alike.
However, IDEALERS’ commitment to sustainability extends beyond product listings. Its second brand, Carbon Innovations, offers DeepTech Carbon Removal as a Service (CRaaS) with a focus on nature-based solutions, including agroforestry and blue carbon projects. Partnering with a Swiss organization, Carbon Innovations works with B2B clients to manage carbon credits and reduce emissions, while channeling income to local farmers and NGOs across India. This initiative not only furthers corporate sustainability but also brings tangible benefits to grassroots stakeholders.
The impact of Cleantech Mart and Carbon Innovations has been widely recognized. From winning the Prithvi Award to being chosen for top incubation and accelerator programs, IDEALERS has solidified its position as a climate-tech leader. Yet, the mission is just beginning. With a target audience ranging from eco-conscious individuals to corporations and government institutions, Cleantech Mart is a call to action for responsible consumption and a low-carbon lifestyle.
With every transaction, every product listing, and every carbon credit offset, Cleantech Mart and Carbon Innovations are driving a shift towards sustainability, empowering both producers and consumers to be part of the solution to the climate crisis.