By Meenakshi Mehta, Director, Storytelling & Communications, VOSMOS
In an era where attention spans are fleeting but cultural curiosity runs deep, Kala Srishti and Vosmos have joined hands to bridge the timeless with the transformative. Rooted in the preservation of India’s rich artistic legacy, Kala Srishti has found a new dimension through Vosmos’ intelligent and immersive platforms. This collaboration doesn’t just digitize craft—it humanizes it in virtual spaces, allowing artisans to connect with global audiences like never before. From metaverse marketplaces to interactive storytelling, our partnership is setting a new benchmark for how tradition can thrive in the age of technology.
1. Kala Srishti has long been a custodian of Indian art and tradition. How has your partnership with Vosmos helped reimagine these cultural narratives through immersive technology?
Kala Srishti was born with a deep commitment to India’s artisans—but it was the partnership with Vosmos that gave this vision wings in the digital world. Through Vosmos’ immersive technology, we’ve been able to reimagine age-old stories, crafts, and traditions for a new generation. From virtual craft bazaars to interactive workshops hosted in the metaverse, our collaboration enables artisans to tell their stories beyond physical boundaries. It’s no longer just about preserving tradition—it’s about amplifying it through cutting-edge platforms, where every carved motif or woven thread becomes a living, breathing digital experience.
2. In what ways is Kala Shrishti leveraging Vosmos’ intelligent and scalable platforms to make classical and folk art more accessible to digital-first audiences, both in India and globally?
Today’s audience is global, mobile-first, and experience-driven. With Vosmos’ scalable virtual platforms, Kala Srishti has been able to bring Indian classical and folk art directly to the fingertips of digital-native consumers—whether that’s an art enthusiast in Tokyo or a culture lover in Toronto. From curated virtual stores and live-streamed artisan demonstrations to AI-powered event engagement, our audiences can not only view but interact with craft in meaningful ways. These platforms remove the limitations of geography, making the artisan economy borderless and more inclusive than ever before.
3. How do you ensure that the essence and authenticity of Kala Shrishti’s cultural storytelling are preserved when adapted into virtual or metaverse experiences with Vosmos?
Technology at Kala Srishti is not a replacement for tradition—it is a respectful enabler. Our first principle is: the craft leads, and the tech follows. Each virtual experience is built in close collaboration with artisans themselves, ensuring their voice, context, and story remain central. Vosmos’ platforms are designed for customization, which allows us to embed regional nuances, cultural symbolism, and local languages into every immersive interaction. The result is not a diluted version of craft—but a more accessible, dignified, and globally resonant showcase of its authenticity.
4. Can you share a specific project or activation where Kala Srishti and Vosmos collaborated to create a truly transformative or boundary-pushing experience for the audience?
One of our most powerful activations was “The Virtual Artisan Village”, created in collaboration with Vosmos. This wasn’t just a marketplace—it was a living, interactive ecosystem where users could explore zones like Wealth Mountain, Cultural Canyon, or Investment Oasis, each representing different aspects of artisan life and heritage. Visitors could walk through virtual stalls, meet artisans in real-time via avatars, learn the process behind GI-tagged products, and even customize and purchase items. For many artisans, it was the first time their stories reached such diverse audiences. And for users—it was a revelation that the soul of Indian heritage could be experienced so viscerally, from anywhere in the world.
5. What role do you see Kala Shrishti playing in the future of digital culture, and how important is technology like Vosmos’ in shaping that evolution?
Kala Srishti is at the intersection of tradition and transformation. In the future of digital culture, we envision a world where artisans are not just remembered—they’re revered. Where handmade is no longer niche—but mainstream. Technology like Vosmos’ will be instrumental in this evolution. It provides the bridge between heritage and innovation, between rural creators and global consumers. As India scales its cultural economy and redefines self-reliance through Atmanirbhar Bharat, Kala Srishti will be the launchpad for a new artisan-led economy—powered by tradition, made accessible by tech.