India, May 3, 2025: Global entertainment platform 1win has officially announced a global partnership with boxing icon Saul “Canelo” Álvarez. The development comes ahead of Álvarez’s highly anticipated fight against undefeated contender William Scull for the IBF super middleweight title.
The strategic collaboration positions Álvarez as the brand’s global ambassador, reflecting 1win’s ongoing investment in international sports talent. The company stated that the partnership is rooted in shared values of discipline, ambition, and high performance.
“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions — and still hungry for more. A legend in and out of the ring—and now, the official ambassador of 1win,” said the owner and CEO of 1win in his statement posted on Telegram. “Not just because he’s a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in.”
Álvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises!”
The announcement follows a series of high-profile associations by 1win, including its recent collaboration with MMA legend Conor McGregor in April 2025. The brand had earlier named renowned cricketer and actor ambassadors in 2024.
About 1win:
Founded in 2016, 1win is a global entertainment platform that operates across Asia, Latin America, and Africa. The platform offers a variety of services customized to regional preferences, with a strong focus on sports partnerships and digital engagement.
Contact Information : 1win Press Office, press@1win.pro